Gary Baseman married fine art with pop culture when he created one of his most iconic characters, Toby. Twenty years after Toby’s debut, he is lovingly referred to as everyone’s best friend. Knowing a thing or two about the wonder of childhood, Mattel mascot Matty Mattel joins Toby to celebrate the grooviest time on earth. A time when toys ruled the world. This collector plush is a reminder to never stop playing, enjoying, and being. There’s always an adventure to be had and Toby will happily tag along.

• Mattel Creations x Gary Baseman Toby Plush
• Only 500 available
• All are hand signed by Gary on the bottom of its foot
• 19" plush with premium materials and detailing
• Half-roto head pays homage to vintage Matty and Belle plush dolls from the '60s
• Posable internal armature and molded crown
• Removable knit sweater reveals Toby’s iconic belly eye

Purchase limits subject to change at the sole discretion of Mattel. 

©2026 Mattel

© Gary Baseman